This has been an unprecedented time in all our lives. We know that there will be many steps to take to get back to doing what you love and serving those you care so much about. We want to help you make a B.I.G. impact in your community, for your team and for yourself. This outline introduces you to each phase of the plan. You will find resources, templates and scripts to help you get back to doing what you love below the outline.

SALON HIATUS PHASE

1. Managing sales
2. Maintain & enhance your social media presence
3. Team connection
4. Sales Analysis
5. Operational Improvements
6. Inventory Counts
7. Client volume projections
8. Health & Sanitation

PRE-OPENING PHASE

1. Marketing strategies
2. Meet with Brand Consultant, Sales Consultant and team to assess opportunities to grow sales & set goals
3. Finalize new operating standards
4. Communicate re-opening date on social media
5. Put tracking measures in place
6. Reach out to clients

OPENING PHASE

1. Maintain standards
2. Practice empathy
3. Track progress daily
4. Be visible & lead
5. Share your progress & breakthroughs on social media
6. Monitor sales trends

WE ARE HERE TO HELP SUPPORT YOU EVERY STEP OF THE WAY!

A Message from CEO & Owner David Berglass

As a family-owned and independently operated company, L’ANZA stands strong with stylists and small businesses affected by the COVID-19 pandemic.  To help support salons during these extremely uncertain times, we have assembled a $4.4 million-dollar recovery package that includes online education, business support, salon products, and marketing support. This package will help prepare L’ANZA salons to re-open and service their clients stronger and better than ever.

WHAT WE’RE DOING FOR OUR STYLISTS

New Online Education – When stay-at-home orders began, we immediately rallied our award-winning Creative Team, Artistic Design Team and Healing Artists to deliver FREE salon-ready techniques in color, cut, and style. These interactive classes air on Facebook Live and then archived and available through IGTV via Instagram.
 
Business Coaching – L’ANZA Code of Business coach Steve Gomez led 3 online and free motivating Facebook Live sessions, which are usually contracted on an individual stylist basis. A global leader in coaching and training for the professional beauty industry, Gomez has been a fountain of knowledge, providing valuable tips and resources for stylists and business owners, along with tools to help prepare for their B.I.G. comeback. An archive of resources can also be viewed on the L’ANZA website for FREE. https://edu.lanza.com/covid-19/
 
L’ANZA Brand Consultant Network – This savvy and professionally trained team of Brand Consultants is the largest and most passionate in the industry.  They are working and available around the clock, providing both online and phone support for L’ANZA salons and stylists.  They will help develop customized business plans to help salons plan and prepare for their future.
 
L’ANZA Loyalty Program – Understanding that COVID-19 has affected everyone, L’ANZA Loyalty status will be extended for those unable to qualify for Q1 and Q2, based on your previous qualifying Level.
 
L’ANZA MyTRIBE – L’ANZA Loyalty members can access free downloads for the L’ANZA “Get Rooted” campaign, along with a variety of marketing and digital collateral to support curbside pickup and home delivery.  MyTRIBE members also have access to a vast wealth of educational materials including: Online Certifications – Color Certification & Care Certification, Product Training, L’ANZA Techniques – Blonding, Gray Coverage & Balayage & Code of Color & Product Knowledge Guide.
 
L’ANZA Product Package – Once the stay-at-home order is lifted, we want salons to get back to business in a B.I.G way!  We will provide a generous package that will include Free BackBar Treatments, Hair Color, and Retail products, as well as in-salon promotional and educational support. 
 
What L’ANZA is Doing for Our Communities
Giving back and supporting causes is dear to L’ANZA, and at the heart of their B.I.G. mission. During these uncertain times, L’ANZA has made a financial contribution to the Professional Beauty Association CO-VID 19 Relief Fund, donated to the Angel Food Project Food Bank that feeds homeless and those in needs and started a Get Rooted Campaign, with profits going to the World Health Organization’s CoVID-19 Solidarity Response Fund. We will continue donating with our cause marketing campaigns throughout the year including the Arbor Day Foundation, Heal the Bay, and the Breast Cancer Awareness Research Foundation. 
 
We can’t control this situation, but we can control our response to it. Our B.I.G. Mission is rooted in Love, Gratitude, Integrity, Trust, and Commitment, and these core values will sustain us as we navigate these waters in real time.
 
From our Distributor network to our stylists behind the chair – stay strong and keep in touch! We are dedicated to supporting you through this unprecedented time.
 
We sincerely thank you for your partnership.

Facebook: @LANZAHEALINGHAIRCARE  Twitter: @LANZA  Instagram: @LANZAHAIRCARE

PR Contact:
Michael Lindbloom, mlindbloom@davexlabs.com edu.lanza.com
Facebook: @LANZAHEALINGHAIRCARE Twitter: @LANZA Instagram: @LANZAHAIRCARE

L’ANZA LAUNCHES RECOVERY PACKAGE FOR HAIRSTYLISTS AND COMMUNITY

Santa Monica – 4/14/2020 For Immediate Release – The United States Treasury recently rolled out its stimulus package and L’ANZA Healing Hair Color & Care, a professional hair care company based in Santa Monica, just launched its own. As a family-owned and independently operated company, L’ANZA stands strong with stylists, small businesses and the communities affected by the COVID-19 pandemic. To support L’ANZA stylists and salons, L’ANZA CEO & Owner David Berglass has assembled a $4.4 million-dollar recovery package that includes online education, business support, salon products, and marketing support.

He believes this package will help businesses prepare for their big comeback. “This package will help L’ANZA salons get ready to re-open stronger and better than ever”, says Berglass. Once the stay-at-home order is lifted, packages including Free Back Bar Treatments, Hair Color and Retail products, along with marketing and educational support will roll out nationwide.

While stylists and consumers are confined to their homes, L’ANZA has launched daily FREE interactive online education classes with their award-winning team of Creative Directors and Healing Artists. L’ANZA delivers education in color, cut, and style FREE through Facebook Live, every weekday. These salon-ready techniques are then archived and available through IGTV via Instagram for future learning. For the consumer at home, L’ANZA continues to post how-to videos, along with tips and tricks for at-home rituals and maintenance to help keep everyone “zoom-ready” until salons re-open.

In addition to product and educational support, L’ANZA commissioned business coach Steve Gomez to lead motivating online sessions via Facebook Live. A global leader in coaching and training for the professional beauty industry, Gomez’s wealth of useful tips and resources are helping salon owners and stylists navigate the assistance programs available to individuals and small businesses affected by the pandemic. A resource archive can be viewed on the L’ANZA website for FREE. https://edu.lanza.com/covid-19/. Further business coaching and support is also being made available through L’ANZA’s professionally trained team of Brand Consultants, who are available around the clock, providing both online and phone support to help L’ANZA salons and stylists customize plans to prepare for the future – no matter the salon size.

The importance of giving back to the community is deeply embedded in L’ANZA culture and at the core of the company’s B.I.G. mission statement. L’ANZA has made financial contributions to the Professional Beauty Association CO-VID 19 Relief Fund, donated to the Angel Food Project Food Bank feeding the homeless and those in need, and started a Get Rooted Campaign, with profits going to the World Health Organization’s COVID-19 Solidarity Response Fund. L’ANZA will continue to donate funds through regular bi-monthly cause campaigns including the Arbor Day Foundation, Heal the Bay, local Pet Rescue Organizations and the Breast Cancer Awareness Research Foundation.

Vice-President of Sales Brandie Huether is extremely proud of the package. “We will continue to support our loyal salons, stylists and consumers through this unprecedented time”, says Huether. “I believe now more than ever – we are stronger together.”

About L’ANZA Healing Hair Color & Care

From care to color, L’ANZA is the only brand able to heal the hair, with products free of sulfates, sodium, chloride, parabens, gluten, and EDTA. while utilizing the latest technology available to keep their product performance ahead of the rest. L’ANZA maintains a cruelty-free and green commitment by ensuring that all of products and actions support a healthy and sustainable Earth. As a company, L’ANZA maintains a B.I.G. Mission – Believe. Inspire. Grow. Rooted in core values of Love, Gratitude, Integrity, Trust, Commitment and Growth, L’ANZA is dedicated to propelling the journeys of salon professionals throughout the world.

PR Contact:
Michael Lindbloom, mlindbloom@davexlabs.com edu.lanza.com
Facebook: @LANZAHEALINGHAIRCARE Twitter: @LANZA Instagram: @LANZAHAIRCARE

Below is a collection of resources for you and your salon during this worldwide crisis. Click on the links below to download the following .docx documents. You can view them without downloading below.

Paycheck Protection Program Loan Forgiveness Application Process.pdf

Paycheck Protection Program Calculator.xlxs

COVID-19 Support Information.docx

COVID-19 Statesside Overview.pdf

Coronavirus Salon Support Steps.docx

UNEMPLOYMENT FLEXIBILITY SUPPORT.docx

Paycheck Protection Program Loan Forgiveness Application Process.pdf

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Paycheck Protection Program Calculator

COVID-19 Support Information

Below are some steps to take to be proactive due to this unprecedented situation that we face. Now is the time to act. Please contact us with further questions as you need!

• Recommend to your team that they contact any creditors they owe money to and claim economic hardship and ask for relief on payments
• Have them take all bills off auto payment to control cash
• Unemployment Insurance (See other template for more detailed information)
• Contact your business insurance and see what they can offer you to provide support you with any emergency relief assistance
• Go to http://www.sba.gov and look into a small business disaster relief loan due to Covid-19. You can also call them at 1-800-659-2955 or email them at disastercustomerservice@sba.gov They offer loans and also have 68 district offices nationwide to provide support and counseling on disaster preparedness.
• IRS has pushed it’s filing date from April 15^th to July 15^th. If you are on a payment plan you may qualify for a one-month break in payment. Call 1-800-829-8374
• LIHEAP: Offers support and funds to cover utilities https://www.acf.hhs.gov/ocs/programs/liheap/about
• United Way COVID 19 Community Economic Relief Fund: Call 1-866-211-9966. They will help with bills, rent and food. Call the number and provide a zip code and you will be given a list of local agencies to aid
• Families First Coronavirus Response Act (H.R.601) A bill that offers companies to give team members paid sick leave up to 10 days based on the average daily wages of the employee. Self employed people can also qualify.  https://www.probeauty.org/docs/default-source/coronavirus-documents/familiesfirstcoronavirusresponseact.pdf?sfvrsn=60058ca9_2
• Reach out to your credit card processing company to see if they offer loans based on transaction volume
• As an owner, if you pay yourself a paycheck then you may be able to apply for unemployment
• Contact your landlord where your business is located and see what relief they can give you on rent payments.
• Communicate to clients that they are welcome to buy gift cards for upcoming services or pay in advance to help a stylist in need. Even if they buy multiple visit at 25% off it puts cash in your hands and your teams. If you do, keep detailed track of who they are so you can pay the commission to the correct team member 
• Offer curbside pickup for retail products at 10% off

Stay updated on the following legislation and petitions:

• Families First Coronavirus Response Act (H.R.601). A bill put forth in the house to provide relief and support to families effected economically due to business shutdown from this outbreak.
• PBA FICA Tip Relief. A bill providing support to salons to get relief on paying excessive payroll tax.
• Covid 19 Petiton for Federal Aid through Change.Org. Over 880,000 signatures and counting

COVID-19 Stateside Overview

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Coronavirus Salon Support Steps

Below are some steps to take to be proactive and stay busy during this hiatus:

• Clean that office! Purge your files and computer folders
• Storage / Stock Areas: clean, re-organize
• Do a physical hand count of all inventory and audit these amounts with your software
• Update or create new systems for front desk or any policies that are needed
• Update your website
• Shoot video tips that you post and share with your followers and your clients (How to
  cover your grey, how to tutorials for kids to have fun such as how to do a zigzag part,
  how to braid, have a video to help single Dad’s to teach them how to do hair for their
  kids, videos on how to use different products) This can drive people to you and stay
  engaged with you. You don’t want to go dark during this time.
• Get your finances in order and your budget updated
• Make a list of online education resources and offer them to your team
• Get every technician a mannequin head and tripod as you have on stock to take home
  and keep practicing
• Create daily practices to keep you grounded (yoga, exercise, meditation, reading, etc)
• Re-connect with friends and have conversations
• Stay away from the news cycle as much as you can
• Take a nap
• Create a new diet for yourself to focus on health

UNEMPLOYMENT INSURANCE FLEXIBILITIES:

SOURCE: https://www.dol.gov/coronavirus

Check with your state’s unemployment insurance program regarding the rules in your state.

The link below provides redirects to state-specific details.
https://www.careeronestop.org/LocalHelp/UnemploymentBenefits/find-unemployment-benefits.aspx

The Employment and Training Administration announced new guidance outlining state flexibilities in administering their unemployment insurance programs to assist Americans affected by the COVID-19 outbreak.
https://www.dol.gov/newsroom/releases/eta/eta20200312-0

Under the guidance, federal law permits significant flexibility for states to amend their laws to provide unemployment insurance benefits in multiple scenarios related to COVID-19. For example, federal law allows states to pay benefits where:

• An employer temporarily ceases operations due to COVID-19, preventing employees from coming to work

• An individual is quarantined with the expectation of returning to work after the quarantine is over

• An individual leaves employment due to a risk of exposure or infection or to care for a family member.

In addition, federal law does not require an employee to quit in order to receive benefits due to the impact of COVID-19.