Butter Whip Styling Foam
Shape, Define & Shine! Give soft definition and flexible hold. Combats frizz. Enhance natural curls & waves.
Pro Color Pigment Remover
Remove up to 3+ levels of unwanted color quickly, gently & easily
Keratin Healing Oil
Rapid Bond Reconstructor & Bond Smoothing Styler
The power of bond-building actives & nourishing botanicals heal damage for stronger hair & less breakage
Live Your Texture
Clean & Vegan Formulas for Moisturized Curls
For gorgeous, springy curls that can bounce back from anything.
Clean, High-Performance Haircare
Transparency | Responsibility | Uncompromising | Earth
T.R.U.E. is a new movement in professional beauty. We’ve combined breakthrough Clean formulations with sustainable, innovative packaging for a high-performance experience that’s good for your hair & good for the planet.
Because it’s not just a trend – it’s the future.
CBD-INFUSED BODY CARE
THE QUEST FOR SOFTER, SHINIER, HAIR & HEALTHY SKIN ENDS HERE
Revitalize skin with a gentle infusion of invigorating wildcrafted botanicals & premium CBD (Cannabidiol), cultivated from sustainably sourced hemp grown in the United States. Working in synergy, they promote hair’s natural balance, while soothing aromatherapy essences promote an overall sense of harmony & well-being.