What is T.R.U.E.?
Clean, High-Performance Ingredients: T.R.U.E. is free from silicones, PEGs, dyes, parabens, sulfates, gluten & more. Carefully considered & Clean without compromise.
Oceanbound Waste Packaging: Our bottles are over 96% Oceanbound Waste PCR (Post-Consumer Resin) & fully recyclable. Plucked from plastic waste before entering the ocean, these resins have a new life in T.R.U.E.
Vegan & Cruelty-Free: T.R.U.E. does not contain ingredients derived from animals or animal by-products. We do not research or test our products on animals.
Positive Impact: We have partnered with the Surfrider Foundation & Oceana, both renowned for their efforts in promoting worldwide ocean positivity & fighting plastic pollution.
Every T.R.U.E. Clean Shampoo & Pure Conditioner purchased will benefit these amazing organizations & the important work they do.