L’ANZA LAUNCHES RECOVERY PACKAGE FOR HAIRSTYLISTS AND COMMUNITY

Santa Monica – 4/14/2020 For Immediate Release – The United States Treasury recently rolled out its stimulus package and L’ANZA Healing Hair Color & Care, a professional hair care company based in Santa Monica, just launched its own. As a family-owned and independently operated company, L’ANZA stands strong with stylists, small businesses and the communities affected by the COVID-19 pandemic. To support L’ANZA stylists and salons, L’ANZA CEO & Owner David Berglass has assembled a $4.4 million-dollar recovery package that includes online education, business support, salon products, and marketing support.

He believes this package will help businesses prepare for their big comeback. “This package will help L’ANZA salons get ready to re-open stronger and better than ever”, says Berglass. Once the stay-at-home order is lifted, packages including Free Back Bar Treatments, Hair Color and Retail products, along with marketing and educational support will roll out nationwide.

While stylists and consumers are confined to their homes, L’ANZA has launched daily FREE interactive online education classes with their award-winning team of Creative Directors and Healing Artists. L’ANZA delivers education in color, cut, and style FREE through Facebook Live, every weekday. These salon-ready techniques are then archived and available through IGTV via Instagram for future learning. For the consumer at home, L’ANZA continues to post how-to videos, along with tips and tricks for at-home rituals and maintenance to help keep everyone “zoom-ready” until salons re-open.

In addition to product and educational support, L’ANZA commissioned business coach Steve Gomez to lead motivating online sessions via Facebook Live. A global leader in coaching and training for the professional beauty industry, Gomez’s wealth of useful tips and resources are helping salon owners and stylists navigate the assistance programs available to individuals and small businesses affected by the pandemic. A resource archive can be viewed on the L’ANZA website for FREE. https://edu.lanza.com/covid-19/. Further business coaching and support is also being made available through L’ANZA’s professionally trained team of Brand Consultants, who are available around the clock, providing both online and phone support to help L’ANZA salons and stylists customize plans to prepare for the future – no matter the salon size.

The importance of giving back to the community is deeply embedded in L’ANZA culture and at the core of the company’s B.I.G. mission statement. L’ANZA has made financial contributions to the Professional Beauty Association CO-VID 19 Relief Fund, donated to the Angel Food Project Food Bank feeding the homeless and those in need, and started a Get Rooted Campaign, with profits going to the World Health Organization’s COVID-19 Solidarity Response Fund. L’ANZA will continue to donate funds through regular bi-monthly cause campaigns including the Arbor Day Foundation, Heal the Bay, local Pet Rescue Organizations and the Breast Cancer Awareness Research Foundation.

Vice-President of Sales Brandie Huether is extremely proud of the package. “We will continue to support our loyal salons, stylists and consumers through this unprecedented time”, says Huether. “I believe now more than ever – we are stronger together.”

About L’ANZA Healing Hair Color & Care

From care to color, L’ANZA is the only brand able to heal the hair, with products free of sulfates, sodium, chloride, parabens, gluten, and EDTA. while utilizing the latest technology available to keep their product performance ahead of the rest. L’ANZA maintains a cruelty-free and green commitment by ensuring that all of products and actions support a healthy and sustainable Earth. As a company, L’ANZA maintains a B.I.G. Mission – Believe. Inspire. Grow. Rooted in core values of Love, Gratitude, Integrity, Trust, Commitment and Growth, L’ANZA is dedicated to propelling the journeys of salon professionals throughout the world.

PR Contact:
Michael Lindbloom, mlindbloom@davexlabs.com edu.lanza.com
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